The clinically proven vaginal probiotic†

Fall in love with this best seller, proven to promote fresh odor and balanced pH levels.*

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We make award-winning wellness

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We do women's wellness differently

LIFE-CHANGING FORMULAS

We follow the science (not trends) to make breakthrough solutions to age-old women’s health issues.

MICROBIOME-POWERED

The way you feel every day starts in your microbiome, and we know exactly what it needs to thrive.

INGREDIENT SUPERIORITY

We prioritize clinically studied ingredients, mandate third-party safety and purity testing, and practice ingredient traceability.

DOING BETTER FOR WOMEN SINCE 2016

Feeling good isn’t too much to ask for — it’s your right. And we’re leveling up the wellness industry to make it happen.

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Truly superior ingredients

In 2016, we became the first women’s wellness brand to nix popular ingredients we don’t believe belong in anyone’s routine. We never stopped raising the bar after that.

SUGAR FREE
FRAGRANCE FREE
NON GMO

We never include

SUPPLEMENTS

Our supplements never include:
• Sugar (real or artificial)
• Corn syrup
• Synthetic flavors
• Synthetic colors

VAGINAL CARE

Our vaginal care never includes:
• Fragrance
• Essential oils
• Glycerin
• SLS, SLES, and PEGs
• Parabens

BODY CARE

Our body care never includes:
• SLS, SLES, and PEGs
• Parabens
• Pthalates

The total-body microbiome connection

Your vagina, gut, and hormones communicate through your microbiome.

Our products support that connection at the microbiome level so you can feel well in your unique body.*

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Our clinical testing commitment

By the end of 2025, all our life-changing products will complete independent, third-party clinical testing. See the amazing results so far for our best sellers.

Guided by experts

Our team of medical advisors has decades of experience in supporting women's bodies.

Dr. Jodie Horton, MD, FACOG

Board Certified OB/GYN

Janine Higbie, MS, CNS, CDN

Board Certified Nutritionist

Dr. Ashita Gupta, MD, MPH, ECNU

Board Certified Endocrinologist

Dr. Shweta Desai, MD

Board Certified Urogynecologist

Dr. Gabrielle Francis, DC, ND, LAc

Naturopathic Doctor

@lovewellness

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  • How it all started

    It took Lo years to finally feel better. Then, she started Love Wellness in 2016 to make sure every woman could feel the same relief.

    Community love

    - Kendra testimonial

    "The only probiotics I use! The one pill serving makes implementing it in my routine all the more easier."

    - Kendra
    - Mallory testimonial

    "I keep The Killer® in my linen closet and use it after sex most times. Definitely a game changer!"

    - Mallory
    - Melissa testimonial

    "pH Balanced Cleanser™ is hands down the best feminine wash ever."

    - Melissa

    †Based on a third-party clinical study of 33 women aged 18+, after taking 1 capsule of Good Girl Probiotics daily for 6 weeks. This statement has not been evaluated by the FDA.