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We make award-winning wellness

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We do women's wellness differently

LIFE-CHANGING FORMULAS

We follow science, not trends, to solve age-old women’s health challenges.

MICROBIOME-POWERED

How you feel starts with your microbiome—and we give it what it needs to thrive.

INGREDIENT SUPERIORITY

We prioritize clinical studies, third-party safety testing, and ingredient traceability.

DOING BETTER FOR WOMEN SINCE 2016

Feeling good isn’t a luxury—it’s your right. We’re raising the bar in wellness to make it happen.

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Ingredients that matter

In 2016, we became the first women’s wellness brand to cut popular ingredients we don't think belong in your routine—and we’ve been raising the bar ever since.

GUMMY FREE
FRAGRANCE FREE
NON GMO

We never include

SUPPLEMENTS

Our supplements never include:
• Sugar (real or artificial)
• Corn syrup
• Synthetic flavors
• Synthetic colors

VAGINAL CARE

Our vaginal care never includes:
• Fragrance
• Essential oils
• Glycerin
• SLS, SLES, and PEGs
• Parabens

BODY CARE

Our body care never includes:
• SLS, SLES, and PEGs
• Parabens
• Pthalates

The total-body microbiome connection

Your vagina, gut, and hormones communicate through your microbiome.

Our products support that connection at the microbiome level so you can feel well in your unique body.*

LEARN MORE

Committed to clinical studies

You deserve solutions backed by clinical studies. We’re one of the few brands investing in formula-level research—see our results!

Led by visionary experts

Our medical advisors aren’t just leaders—they’re out-of-the-box thinkers redefining how we support women’s health.

Dr. Jodie Horton, MD, FACOG

Board Certified OB/GYN

Janine Higbie, MS, CNS, CDN

Board Certified Nutritionist

Dr. Ashita Gupta, MD, MPH, ECNU

Board Certified Endocrinologist

Dr. Shweta Desai, MD

Board Certified Urogynecologist

Dr. Gabrielle Francis, DC, ND, LAC

Naturopathic Doctor

Redefining women's wellness

Lo spent years searching for relief. In 2016, she started Love Wellness to help other women find theirs. We're glad you're here.

Community love

- Kendra testimonial

"The only probiotics I use! The one pill serving makes implementing it in my routine all the more easier."

- Kendra
- Mallory testimonial

"I keep The Killer® in my linen closet and use it after sex most times. Definitely a game changer!"

- Mallory
- Melissa testimonial

"pH Balanced Cleanser™ is hands down the best feminine wash ever."

- Melissa

†Based on a third-party clinical study of 33 women aged 18+, after taking 1 capsule of Good Girl Probiotics daily for 6 weeks. This statement has not been evaluated by the FDA.