The only external vulva cleanser clinically studied with 100% of participants reporting no disruption to healthy vaginal pH.†
"Best pH Balancing Feminine Wash" -Elle, 2024
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Product Benefits
OB/GYN-developed formula made specifically to cleanse the vulva—the external genital area—with gentle, pH-conscious care
Clinically studied formula with 100% of participants reporting no disruption to healthy vaginal pH levels†
100% of clinical study participants said it was gentle enough for daily use and effectively cleansed sensitive vulvar skin†
Designed to match the body’s natural acidic pH—unlike bar soaps and conventional feminine washes, which often have much higher pH levels than what the vulvar area needs and can lead to irritation or dryness*
Helps support healthy, hydrated, irritation-free intimate skin—without added fragrance, sulfates, or common surfactants like SLS, SLES, and PEGs*
Third-party tested for safety and ingredient purity; made with traceable ingredients you can trust
DOCTOR DEVELOPED
FRAGRANCE FREE
NON-GMO
NO DYES
NO PARABENS
How To Use
Using clean hands, apply pH Balanced Cleanser™ to the vulva in the shower or bath. Gently work into a lather and rinse clean. Do not use a bath loofah, sponge, or towel, as these may be harsh on the vulva.
100% reported pH Balanced Cleanser™ did not disrupt normal vaginal pH, did not cause any irritation or itching to the vagina or vulva, and effectively cleanses sensitive skin around the vagina.†
98% of customers like using pH Balanced Cleanser™ more than their previous vulva care routine.**
Expert Opinions
"The pH Balanced Cleanser™ is the only cleanser I recommend because it's fragrance-free and so gentle on the vulva. It's a far cry from some other intimate cleansers, which can be riddled with harsh chemicals and outdated ingredients."
Dr. Jodie Horton,MD, FACOG Board Certified OB/GYN Love Wellness Advisor
Many personal care products contain ingredients like fragrance and sulfates that can irritate the vulva and disrupt vaginal pH. We partnered with OB/GYNs to create a gentle, clinically studied cleanser that’s made to support your body—not overwhelm it. It’s pH-conscious, free from common irritants, and includes calming ingredients like aloe and calendula to leave you feeling fresh, balanced, and cared for.†
What we're made of
pH Balanced Cleanser™ is a clinically studied formula that features clinically studied ingredients carefully selected by our team of doctors to support your vulva.†
Aloe vera
Delivers soothing properties and skin-calming effects.
Calendula officinalis flower extract
Contains antifungal, anti-inflammatory, and antibacterial properties.
Citric acid
Helps balance pH levels to support healthy intimate skin.
Carrageenan
Binds to water molecules and helps keep that hydration in your skin.
What we're made of
pH Balanced Cleanser™ is a clinically studied formula that features clinically studied ingredients carefully selected by our team of doctors to support your vulva.†
Aloe vera
Delivers soothing properties and skin-calming effects.
Calendula officinalis flower extract
Contains antifungal, anti-inflammatory, and antibacterial properties.
Citric acid
Helps balance pH levels to support healthy intimate skin.
Carrageenan
Binds to water molecules and helps keep that hydration in your skin.
What we never include
Our vulva care products are made without these all-too-common ingredients because we believe they belong nowhere near your wellness routine.
FRAGRANCE
We don't believe fragrance belongs inside your vagina or on your vulva (and most OB/GYNs don't recommend it either). What we don't include is what makes our life-changing formulas so trustworthy.
GLYCERIN
Glycerin is a moisturizing agent found in many intimacy products. Research suggests glycerin may promote vaginal infections, so we never include it in our intimacy products.
SLS, SLES, AND PEG
We don't believe the surfactants SLS, SLES, and PEG support your well-being, so we'll never include them in our intimate health products. You deserve life-changing formulas that are trustworthy, modern, and safe.
PARABENS
Parabens are preservatives found in many intimacy products. Some research suggests they could act like the hormone estrogen in the body, and some parabens are banned entirely from cosmetics in the EU. With this in mind, we choose to formulate paraben-free.
pH Balanced Cleanser™ vs. Them
Committed to clinical studies
You deserve solutions backed by clinical studies. We’re one of the few brands investing in formula-level research—see our results!
FAQs
How do I use pH Balanced Cleanser™?
Using clean hands, apply pH Balanced Cleanser™ to the vulva in the shower or bath. Gently work into a lather and rinse clean. Do not use a bath loofah, sponge, or towel, as these may be harsh on the vulva.
Isn’t the vagina self-cleaning? Why do I need a cleanser?
While the vagina cleans itself, the vulva does not, which is where pH Balanced Cleanser™ comes into play!
For vaginas, it’s all about a balanced diet, female-friendly probiotics, and good personal hygiene that does not include douching, harsh soaps, or chemicals that disrupt vaginal flora.
As for the vulva, it needs safe and external cleansing to protect the vaginal environment. The pH Balanced Cleanser™ is designed to maintain good bacteria during cleansing instead of disrupting vaginal flora.
You can read more about maintaining a clean vaginal environment here.
What’s the pH of the cleanser?
The pH of the cleanser is 4.2. A healthy vaginal pH can range anywhere between 3.8 - 4.5, as it's unique to each person.
What's the difference between the Love Wellness pH Balanced Cleanser™ and other cleansers?
We don’t believe ingredients like fragrance, parabens, sulfates, and surfactants like SLS, SLES, and PEG belong in women’s vaginal care products. Because of our belief, we make our pH Balanced Cleanser™ without any of these ingredients. Some other personal care cleaners, bar soaps, body washes and more may contain these ingredients.
pH Balanced Cleanser™ is intended to match your vagina’s naturally acidic pH levels, is clinically tested as kind to skin, and is OB/GYN-developed.
Does pH Balanced Cleanser™ have any parabens or sulfates?
Our cleanser formula is free of parabens and sulfates.
Expert recommendations
Dr. Jodie Horton, MD, FACOG Board Certified OB/GYN
Jodie recommends these add-ons for optimal vaginal health.
We work with doctors and follow the science (not trends) to make breakthrough solutions to age-old women’s health issues—and you’ll feel the difference.
MICROBIOME-POWERED
Your vaginal, gut, and hormonal health are connected to your incredible microbiome. We give it what it loves, so it can lovingly support the rest of you.
INGREDIENT SUPERIORITY
We prioritize clinically studied ingredients, mandate third party safety testing and purity testing, and practice ingredient traceability.
DOING BETTER FOR WOMEN SINCE 2016
Feeling good isn’t too much to ask for—it’s your right. We’re determined to raise the bar for women’s wellness, once and for all, and get you on your way to feeling great.
**Survey of 120 Love Wellness customers who have a pH Balanced Cleanser monthly subscription or have ordered 3+ times. †Based on a third party clinical study of 31 women aged 23-64 after using 1x daily for 4 weeks. This statement has not been evaluated by the FDA.
pH Balanced Cleanser™
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DOCTOR DEVELOPED
FRAGRANCE FREE
NON-GMO
NO DYES
NO PARABENS
